power management, asic services and more- F.R.E.S.H Integrated Circuits
F.R.E.S.H Integrated Circuits
 

Connecting People with Unique Technologies

Fred Waldstein - Founder, CEO & Managing Director.

Mr. Waldstein has over 30 years of experience in IC sales and support. He began as FAE for Zilog in 1977. Held various positions in applications, marketing, sales and management of the industry.

Fred Waldstein - Founder, CEO & Managing Director.

Represented and worked with the leading manufacturers - Zilog, Western Digital, Xilinx, ST (Thomson Semiconductors), Connexant (Raytheon – TRW/LSI), Cypress, Philips (VTI), Cadence (E-CAD & Quickturn), Vitesse, ARM, KME, Toshiba Semiconductors.

Till lately in charge of Toshiba Semiconductors activities in Israel.

Has a unique experience in ASSP’s for Communications, Image Processing and various aspects of ASIC’s design and manufacturing.

Fred holds BSc from Haifa Technion and MSc from Ben-Gurion University Beer-Sheva in Physics.

Yoel Yogev - President.

After successful carrier in Electronics Design and Project Management, Mr. Yogev moved to sales working in various Sales and Support capacities with Intel, Philips, IDT and several others.

Yoel Yogev - COO.

He established El-Gev, one of the most successful Israeli electronic components sales/distribution organizations. To-day Mr Yogev shares his time and experience between El-Gev and FRESH.

Yoel holds BSc in Electronics Engineering from Haifa Technion.

F.R.E.S.H - The Fresh View of Sales & Marketing of Integrated Circuits.